“We have worked with over 1000 companies worldwide to create successful social media marketing strategies and campaigns.”
Our Four Step Process
The first step in our process is evaluation. It is very important to be able to evaluate and understand the current analytics and demographics of the existing social media account. Identifying trends and patterns in follower’s behavior will assist in determining the current strengths and weaknesses of the social media accounts. Prior to beginning any of the marketing campaigns, clients will be provided with a comprehensive analytics report generated by the LUXWT Team. These Instagram reports will identify follower demographics, ages, locations, top used hashtags, and any current trends that are popular within the given area. We will review the reports and make suggestions going forward on specific posting patterns and media that is generating the most engagement.
Secondly we will perform a thorough evaluation of Instagram account and existing posts on the page. We will then make recommendations for low performing posts to be deleted and types of media to avoid using in the future. The existing media library will be reviewed and evaluated by type and relevance and we will then determine if it is of high enough quality to be used on the social media accounts. The list will be given to management for review and approval. Based on our experience over 90% of past clients do not have enough quality media to sustain long term social media campaigns. We will assist in developing a strategy to leverage user generated within campaigns for more viral impressions and developing brand loyalty. If new digital media is needed, LUXWT has over 40 content creators worldwide and we can assist in arranging for new content to be created. We have performed photo and video shoots for dozens of clients in the past and have developed a unique skill set for creating content which works best for use in social media.
Creating successful campaigns consists of a multitude of different factors. While generating brand exposure is a fundamental part of the process, creating new customers is the primary goal of marketing. We create campaigns that accomplish both of these goals, by creating multiple posts over a pre-determined length of time. The repeated exposure to our millions of followers creates brand awareness and establishes trust within our following. Secondarily, we have multiple ways for creating immediate and future customers for our partners. We implement different strategies for both boosting our posts to pre-determined demographics of potential customers as determined by our clients. This ensures that the already popular post is not only viewed by our audience, but specifically targeted potential consumers. Additionally our posts contain calls to action to redirect traffic off of Instagram to a website. In both instances potential customers' information is collected prior to revealing the limited offer. This technique allows us to build large email databases of potential customers to be used in remarketing services into the future. An example of this type of post can be seen in the diagram below.
It is of the utmost importance to continually be monitoring a number of different elements throughout active social media campaigns. We have highlighted the most important below.
Follower/ Customer Demographics: Precise target audience help you create content effectively in content successful. It is important not only to determine who your current followers are, but also identify the avatar of your ideal future client.
Active Follower Growth: Determine how many active social media followers are engaging with your company. Also important to determine their exact location.
Behavior: Determine which type of posts received the most amount of engagement and are being shared most often. Also identify the optimal times to post media to receive the maximum amount of engagement.
Corresponding Hashtags: Which other hashtags are frequently being used with photos related to your product, brand or service.
Total Impression: Review the total amount of digital impressions created. Determine which influencer marketing campaigns, promoted posts and other strategies are creating the most online exposure